Let's stop playing with our food
Since the commercialization of synthetic nitrogen sources, pesticides and herbicides in the middle of the twentieth century, farmers have been using these chemicals to boost nutrients in the soil and to control insects and weeds. However, almost as soon as synthetic chemical-based farming took off, a passionate group of resistors shunned this approach and formed the roots of the organic movement in the U.S. Since then, a growing group of shoppers and food producers have been asking questions. As more consumers demand more organic products, more farmers have returned to naturally sustainable methods that avoid unnecessarily harming the soil, air, water and creatures of this planet.
At Whole Foods Market, we believe that organic is the best choice for our plates. No matter how large or small the farm, organic farming supports natural ecosystems by limiting the input of toxic and persistent chemicals into the air, soil and water. To be certified as organic, a farm must keep records of its practices and products used, and as a national certified organic grocer (the first national retailer to earn the title!), so must we. Organic remains our #1 recommendation for protecting the health of the planet and all its inhabitants.
Let's know about GMOs
According to the FDA, as much as 75 percent of processed food in the United States may contain components from genetically modified crops. In 30 other countries around the world, including Australia, Japan and all of the nations in the European Union, there are significant restrictions or outright bans on the production of GMOs (genetically modified organisms), due to environmental impact and concerns about GMO safety.
At Whole Foods Market we support the National Organic Standards which prohibit GMOs in organics, and we champion informed consumer choice with regard to GMOs. Since 1992 — before the commercialization of GMO foods in the United States — we've been informing our customers about the issues and advocating labeling of genetically modified foods.
We are proud to be a founding leader of The Non-GMO Project, working to ensure the sustained availability of non-GMO choices through an industry-wide standard which will allow verification that products are non-GMO. Our 365 Everyday Value® and Whole Foods Market™ brand products are sourced to avoid ingredients grown from genetically engineered seed, and our partnership with the Non-GMO Project will enable us to verify and label these products. Your options for choosing non-GMO are growing!
Let's drink to that
Administering synthetic growth hormones such as rBST to dairy cows can increase milk yield and thus the supply of milk, yogurt, cheese, butter, etc. For your convenience, Whole Foods Market offers a wide selection of dairy products, including many from farms that don't give their cows synthetic growth hormones. In fact, our own 365 Everyday Value® and Whole Foods Market™ brand dairy products (including cheese) are from farmers who pledge not to use rBST. Another great way to avoid them is to choose organic, since the National Organic Standards don't allow synthetic growth hormones ... vote with your dollars!
Let's get educated
- Discover reasons to buy organics
- Find answers to your organic questions
- Learn more about organic farming principles
- Read about our status as a certified organic grocer
- Trace the history of the organic movement
- Learn more about the Non-GMO Project
- Get more info on dairy products
- Meet some of our dairy farmers in these video slideshows: